Mushrooms in a business
On this page, I will show you the benefits of mushroom production because I observe the demand for mushrooms in Ethiopia growing daily so I wanted to take this opportunity and use it as a good business idea to implement
After I recognized the need for mushrooms, I am here to provide the best kind of mushroom for the consumers and solve the demand and supply gap that exists in the current market. Mushrooms are mainly wanted at airports, hotels, and restaurants.
This business idea is not yet discovered or is not seen as a breakthrough for many businesspeople in Ethiopia, so the competition is less meaning you can start with great confidence, you can learn from your mistakes, and you can also make adjustments to improve your business.
When I tell you to start the mushroom production business the first thing that comes to your mind is what I expect from selling the product and what is my profit. So, I suggest if you plan to sell about one million Ethiopian Birr in one year by providing vastly and minimizing the demand gap in the market then it will be very easier to expand your business and the target consumers. If you plan your first year as I suggested, you then your sales will increase 10 times and above from your first year in total.
Now I will tell you about the production description, sales, and marketing of this amazing business you can do in Ethiopia.
Product Description
Mushrooms are fleshy spore-bearing fruiting parts of fungus typically produced above ground on the soil. They contain numerous spores functionally similar ground on the soil. They contain numerous spores functionally similar to seeds of the higher plants of propagating fungi.
The importance of mushrooms lies primarily in their use as food for human consumption. Mushroom is considered to be completely healthy food and suitable for all age groups. Mushrooms are rich in protein, dietary fiber, vitamins, and minerals.
Mushrooms are also known to have medicinal values as these have been shown to promote immune function, boost health, lower the risk of cancer inhibit tumor growth, and support the body's detoxification mechanism. Mushroom has great potential for production as quality food.
Sales and Marketing
By estimating what I get from the international and national demand for mushrooms, the daily demand for mushrooms in Ethiopia is around 700kg/day. The selling price of mushrooms in Ethiopia is 70ETB/kg for hotels while the wholesaler gets by 55ETB/kg from the local producer so will enter the market by directly providing to the hotels 60ETB/kg.
Considering the total demand and the price I set for the product including my productivity if I provide 500kg/day I will get a total sale of 1,080,000 ETB in a year without excluding the costs of production and other expenditure.
The last but must thing you do is promote your product by making an opening event which will be held after harvesting the small-scale production. The invitation considered those of hotel owners, airport food staff administrative, and different restaurant owners and chefs. To promote your product there will be free samples and there will be a talk held by experts to show how quality is your product there will be a short documentary about every process of the production process at the end distribute your business card and address and you will make your contract for those who want to work with you.
You can include different services like delivery and selling at a lower price than those who provide them before as one of the marketing strategies of your company.
The marketing budget for the product will be about 55 thousand ETB.